{"id":2638,"date":"2018-04-13T15:00:00","date_gmt":"2018-04-13T15:00:00","guid":{"rendered":"https:\/\/mpulse.cloud.fruitionqa.com\/why-maintenance-profit-center\/"},"modified":"2025-07-30T06:27:48","modified_gmt":"2025-07-30T06:27:48","slug":"profit-center","status":"publish","type":"post","link":"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/","title":{"rendered":"Your Maintenance Department is a Profit Center"},"content":{"rendered":"<p>Traditionally maintenance was thought of a cost center\u2014an area that does not directly add to profit, but still costs money to operate.\u00a0 Not anymore. Today\u2019s organizations have discovered maintenance has a direct effect on their profitability. Your Maintenance Department is a Profit Center<\/p>\n<p>How? Modern maintenance technology has shown managers and accountants how maintenance generates revenue for the organization.<\/p>\n<p>The objective of a cost center is to minimize costs. However, a profit center\u2019s goal is to maximize profit. It\u2019s a subtle but important shift in perception, and it\u2019s changing the way organizations of all sizes think about their maintenance operations.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#What_Changed\" >What Changed?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#How_Does_Maintenance_Contribute_to_the_Bottom_Line\" >How Does Maintenance Contribute to the Bottom Line?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Changed\"><\/span>What Changed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This change started with the rapid adoption of data-driven management, which simply means making management decisions backed by reliable data instead of assumptions or perceptions.<\/p>\n<p>As <a href=\"https:\/\/mpulsesoftware.com\/resource\/a-maintenance-managers-guide-to-the-industrial-internet-of-things-iiot\/\">technology<\/a> has advanced, more detailed, relevant data is now available. And that data reveals some interesting things, including how the maintenance team makes major contributions to the organization\u2019s financial viability.<\/p>\n<p>These contributions include\u2026<\/p>\n<ul>\n<li>Safer operations (because accidents cost money)<\/li>\n<li>Higher quality product (because rework costs money)<\/li>\n<li>Better production efficiency (because you can produce more output in less time)<\/li>\n<li>Reduced\u00a0<a href=\"https:\/\/mpulsesoftware.com\/blog\/cmms\/how-to-calculate-downtime\/\">downtime<\/a>\u00a0(because equipment that isn\u2019t working isn\u2019t producing)<\/li>\n<li>Better asset use (because increased capacity means more production capability)<\/li>\n<\/ul>\n<p>In other words, if your organization\u2019s success depends on uptime, reliability, production capacity, or any other quantifiable measurement, your maintenance strategy contributes to much larger goals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Maintenance_Contribute_to_the_Bottom_Line\"><\/span>How Does Maintenance Contribute to the Bottom Line?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every dollar saved by maintenance is a dollar that goes to the bottom line.<\/p>\n<p>Think of maintenance in its simplest form\u2014a production line producing widgets. If the production line goes down, no widgets are made. Which means there are no widgets to sell, and your organization isn\u2019t making money. It\u2019s your maintenance team\u2019s job to fix the problem\u2014and look for ways to prevent it from happening again.<\/p>\n<p>Now expand that to your organization. Do you produce goods? Provide services? Rent space? Make deliveries? Every industry relies on maintenance in some form, from buildings to vehicles to production equipment. If you have assets of any kind, you need maintenance.<\/p>\n<p>In the past, the maintenance profession was often undervalued and sometimes unappreciated. If that\u2019s the case in your organization, it\u2019s time to re-evaluate how maintenance influences your operation\u2019s productivity and profitability.<\/p>\n<p>We\u2019re here to help you get started. <a href=\"https:\/\/mpulsesoftware.com\/contact\/\">Contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditionally maintenance was thought of a cost center\u2014an area that does not directly add to profit, but still costs money to operate.\u00a0 Not anymore. Today\u2019s organizations have discovered maintenance has a direct effect on their profitability. Your Maintenance Department is a Profit Center How? Modern maintenance technology has shown managers and accountants how maintenance generates revenue for the organization. The objective of a cost center is to minimize costs. However, a profit center\u2019s goal is to maximize profit. It\u2019s a subtle but important shift in perception, and it\u2019s changing the way organizations of all sizes think about their maintenance operations. What Changed? This change started with the rapid adoption of data-driven management, which simply means making management decisions backed by reliable data instead of assumptions or perceptions. As technology has advanced, more detailed, relevant data is now available. And that data reveals some interesting things, including how the maintenance team makes major contributions to the organization\u2019s financial viability. These contributions include\u2026 Safer operations (because accidents cost money) Higher quality product (because rework costs money) Better production efficiency (because you can produce more output in less time) Reduced\u00a0downtime\u00a0(because equipment that isn\u2019t working isn\u2019t producing) Better asset use (because increased capacity means more production capability) In other words, if your organization\u2019s success depends on uptime, reliability, production capacity, or any other quantifiable measurement, your maintenance strategy contributes to much larger goals. How Does Maintenance Contribute to the Bottom Line? Every dollar saved by maintenance is a dollar that goes to the bottom line. Think of maintenance in its simplest form\u2014a production line producing widgets. If the production line goes down, no widgets are made. Which means there are no widgets to sell, and your organization isn\u2019t making money. It\u2019s your maintenance team\u2019s job to fix the problem\u2014and look for ways to prevent it from happening again. Now expand that to your organization. Do you produce goods? Provide services? Rent space? Make deliveries? Every industry relies on maintenance in some form, from buildings to vehicles to production equipment. If you have assets of any kind, you need maintenance. In the past, the maintenance profession was often undervalued and sometimes unappreciated. If that\u2019s the case in your organization, it\u2019s time to re-evaluate how maintenance influences your operation\u2019s productivity and profitability. We\u2019re here to help you get started. Contact us.<\/p>\n","protected":false},"author":6,"featured_media":2639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-2638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maintenance-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your Maintenance Department is a Profit Center<\/title>\n<meta name=\"description\" content=\"Discover how maintenance departments are becoming profit centers. Learn how data-driven management is increasing profitability\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Maintenance Department is a Profit Center\" \/>\n<meta property=\"og:description\" content=\"Discover how maintenance departments are becoming profit centers. Learn how data-driven management is increasing profitability\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/\" \/>\n<meta property=\"og:site_name\" content=\"MPulse Software\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-13T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T06:27:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2019\/07\/maintenance-cost-profit-center.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle Nicolson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Nicolson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/\"},\"author\":{\"name\":\"Michelle Nicolson\",\"@id\":\"https:\/\/mpulsesoftware.com\/#\/schema\/person\/bd92353973a29542ef16cd8c623465cd\"},\"headline\":\"Your Maintenance Department is a Profit Center\",\"datePublished\":\"2018-04-13T15:00:00+00:00\",\"dateModified\":\"2025-07-30T06:27:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/\"},\"wordCount\":412,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mpulsesoftware.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2019\/07\/maintenance-cost-profit-center.jpg\",\"articleSection\":[\"Maintenance Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/\",\"url\":\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/\",\"name\":\"Your Maintenance Department is a Profit Center\",\"isPartOf\":{\"@id\":\"https:\/\/mpulsesoftware.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2019\/07\/maintenance-cost-profit-center.jpg\",\"datePublished\":\"2018-04-13T15:00:00+00:00\",\"dateModified\":\"2025-07-30T06:27:48+00:00\",\"description\":\"Discover how maintenance departments are becoming profit centers. Learn how data-driven management is increasing profitability\",\"breadcrumb\":{\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#primaryimage\",\"url\":\"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2019\/07\/maintenance-cost-profit-center.jpg\",\"contentUrl\":\"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2019\/07\/maintenance-cost-profit-center.jpg\",\"width\":800,\"height\":448,\"caption\":\"Why Your Maintenance Department is a Profit Center\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mpulsesoftware.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Maintenance Management\",\"item\":\"https:\/\/mpulsesoftware.com\/blog\/category\/maintenance-management\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Your Maintenance Department is a Profit Center\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mpulsesoftware.com\/#website\",\"url\":\"https:\/\/mpulsesoftware.com\/\",\"name\":\"MPulse Software\",\"description\":\"CMMS Software\",\"publisher\":{\"@id\":\"https:\/\/mpulsesoftware.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mpulsesoftware.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mpulsesoftware.com\/#organization\",\"name\":\"MPulse Software\",\"url\":\"https:\/\/mpulsesoftware.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mpulsesoftware.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2024\/06\/image-5.png\",\"contentUrl\":\"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2024\/06\/image-5.png\",\"width\":315,\"height\":105,\"caption\":\"MPulse Software\"},\"image\":{\"@id\":\"https:\/\/mpulsesoftware.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mpulsesoftware.com\/#\/schema\/person\/bd92353973a29542ef16cd8c623465cd\",\"name\":\"Michelle Nicolson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d7eb32c3d99be5e0ef8f1f8ec2f47b343d5da4b73a9f77565490e135fc9939d8?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d7eb32c3d99be5e0ef8f1f8ec2f47b343d5da4b73a9f77565490e135fc9939d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d7eb32c3d99be5e0ef8f1f8ec2f47b343d5da4b73a9f77565490e135fc9939d8?s=96&d=mm&r=g\",\"caption\":\"Michelle Nicolson\"},\"url\":\"https:\/\/mpulsesoftware.com\/blog\/author\/michelleblackcatcommunications-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Your Maintenance Department is a Profit Center","description":"Discover how maintenance departments are becoming profit centers. Learn how data-driven management is increasing profitability","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/","og_locale":"en_US","og_type":"article","og_title":"Your Maintenance Department is a Profit Center","og_description":"Discover how maintenance departments are becoming profit centers. Learn how data-driven management is increasing profitability","og_url":"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/","og_site_name":"MPulse Software","article_published_time":"2018-04-13T15:00:00+00:00","article_modified_time":"2025-07-30T06:27:48+00:00","og_image":[{"width":800,"height":448,"url":"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2019\/07\/maintenance-cost-profit-center.jpg","type":"image\/jpeg"}],"author":"Michelle Nicolson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michelle Nicolson","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#article","isPartOf":{"@id":"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/"},"author":{"name":"Michelle Nicolson","@id":"https:\/\/mpulsesoftware.com\/#\/schema\/person\/bd92353973a29542ef16cd8c623465cd"},"headline":"Your Maintenance Department is a Profit Center","datePublished":"2018-04-13T15:00:00+00:00","dateModified":"2025-07-30T06:27:48+00:00","mainEntityOfPage":{"@id":"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/"},"wordCount":412,"commentCount":0,"publisher":{"@id":"https:\/\/mpulsesoftware.com\/#organization"},"image":{"@id":"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#primaryimage"},"thumbnailUrl":"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2019\/07\/maintenance-cost-profit-center.jpg","articleSection":["Maintenance Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/","url":"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/","name":"Your Maintenance Department is a Profit Center","isPartOf":{"@id":"https:\/\/mpulsesoftware.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#primaryimage"},"image":{"@id":"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#primaryimage"},"thumbnailUrl":"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2019\/07\/maintenance-cost-profit-center.jpg","datePublished":"2018-04-13T15:00:00+00:00","dateModified":"2025-07-30T06:27:48+00:00","description":"Discover how maintenance departments are becoming profit centers. Learn how data-driven management is increasing profitability","breadcrumb":{"@id":"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#primaryimage","url":"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2019\/07\/maintenance-cost-profit-center.jpg","contentUrl":"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2019\/07\/maintenance-cost-profit-center.jpg","width":800,"height":448,"caption":"Why Your Maintenance Department is a Profit Center"},{"@type":"BreadcrumbList","@id":"https:\/\/mpulsesoftware.com\/blog\/maintenance-management\/profit-center\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mpulsesoftware.com\/"},{"@type":"ListItem","position":2,"name":"Maintenance Management","item":"https:\/\/mpulsesoftware.com\/blog\/category\/maintenance-management\/"},{"@type":"ListItem","position":3,"name":"Your Maintenance Department is a Profit Center"}]},{"@type":"WebSite","@id":"https:\/\/mpulsesoftware.com\/#website","url":"https:\/\/mpulsesoftware.com\/","name":"MPulse Software","description":"CMMS Software","publisher":{"@id":"https:\/\/mpulsesoftware.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mpulsesoftware.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mpulsesoftware.com\/#organization","name":"MPulse Software","url":"https:\/\/mpulsesoftware.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mpulsesoftware.com\/#\/schema\/logo\/image\/","url":"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2024\/06\/image-5.png","contentUrl":"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2024\/06\/image-5.png","width":315,"height":105,"caption":"MPulse Software"},"image":{"@id":"https:\/\/mpulsesoftware.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mpulsesoftware.com\/#\/schema\/person\/bd92353973a29542ef16cd8c623465cd","name":"Michelle Nicolson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d7eb32c3d99be5e0ef8f1f8ec2f47b343d5da4b73a9f77565490e135fc9939d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d7eb32c3d99be5e0ef8f1f8ec2f47b343d5da4b73a9f77565490e135fc9939d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d7eb32c3d99be5e0ef8f1f8ec2f47b343d5da4b73a9f77565490e135fc9939d8?s=96&d=mm&r=g","caption":"Michelle Nicolson"},"url":"https:\/\/mpulsesoftware.com\/blog\/author\/michelleblackcatcommunications-com\/"}]}},"_links":{"self":[{"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/posts\/2638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/comments?post=2638"}],"version-history":[{"count":0,"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/posts\/2638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/media\/2639"}],"wp:attachment":[{"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/media?parent=2638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/categories?post=2638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/tags?post=2638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}