{"id":5605,"date":"2021-09-30T01:39:24","date_gmt":"2021-09-30T01:39:24","guid":{"rendered":"https:\/\/mpulsesoftware.com\/?p=5605"},"modified":"2025-07-30T06:16:46","modified_gmt":"2025-07-30T06:16:46","slug":"set-maintenance-benchmarks","status":"publish","type":"post","link":"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/","title":{"rendered":"Why You Should Set Maintenance Benchmarks"},"content":{"rendered":"<p>Maintenance benchmarks help you evaluate your team\u2019s performance. They can help you answer the big questions, like \u201cHow effective is my organization\u2019s maintenance strategy?\u201d<\/p>\n<p>Using benchmarks, you can identify best practices that drive the metrics.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#How_Do_I_Start_Setting_Maintenance_Benchmarks\" >How Do I Start Setting Maintenance Benchmarks?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#Where_Do_I_Find_My_Industrys_Benchmarks\" >Where Do I Find My Industry\u2019s Benchmarks?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_I_Start_Setting_Maintenance_Benchmarks\"><\/span>How Do I Start Setting Maintenance Benchmarks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Firstly, you start by measuring your team\u2019s metrics. Use your CMMS data to measure your team\u2019s current key performance indicators (KPIs) and create a baseline.<\/p>\n<p>KPIs evaluate your success in the areas you care about, giving you a new level of insight on what\u2019s going on in your department.<\/p>\n<p>If you\u2019re not sure where to start, six maintenance KPIs that most MPulse customers find handy include\u2026<\/p>\n<ol>\n<li aria-level=\"1\"><strong>Planned Maintenance Percentage:<\/strong> The percentage of the total hours spent on PM maintenance activities over a specific period<\/li>\n<li aria-level=\"1\"><strong>Preventative Maintenance Compliance (PMC):<\/strong> The percentage of scheduled PM tasks that get done in a specific time interval<\/li>\n<li aria-level=\"1\"><strong>Mean Time to Repair (MTTR):<\/strong> The average time to evaluate and repair failed equipment<\/li>\n<li aria-level=\"1\"><strong>Mean Time Between Failures (MTBF):<\/strong> The predicted time between failures of an asset during normal operation<\/li>\n<li aria-level=\"1\"><strong>Overall Equipment Effectiveness (OEE):<\/strong> The percentage of manufacturing time that is truly productive<\/li>\n<li aria-level=\"1\"><strong>Maintenance Backlog:<\/strong> The percentage of uncompleted tasks<\/li>\n<\/ol>\n<p>Make sure you dig deeper than the numbers\u2014because processes, workflows, and other factors can affect these KPIs. As a result, you should understand how those numbers are calculated to make sure you\u2019re making a fair comparison.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_Do_I_Find_My_Industrys_Benchmarks\"><\/span>Where Do I Find My Industry\u2019s Benchmarks?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Secondly, you evaluate your company\u2019s performance by comparing your metrics and processes with those of other organizations. Start by researching your industry\u2019s benchmarks to see how you\u2019re performing and where you should look for improvements.<\/p>\n<p>You can find benchmarks from industry associations, maintenance journals, benchmark databases, and other sources. Additionally, use your professional network to find common benchmarks that your industry uses.<\/p>\n<p>Then, based on your team\u2019s performance and the industry standards, use your benchmarks to determine realistic KPI goals for your organization. Also, create a reasonable timeline with goal-based milestones and efficiency goals.<\/p>\n<p>Over time, MPulse helps you pinpoint trends and determine what areas need more attention. You also can create benchmarks to measure current performance against historic performance or goals.<\/p>\n<p>Whatever you decide to measure, CMMS software gives you the tools you need to determine if your maintenance team is doing the right things to support or improve productivity\u2014and if they\u2019re doing those things correctly. This way you will be able to measure maintenance effectiveness.<\/p>\n<p>Need more information on creating maintenance benchmarks? <a href=\"https:\/\/mpulsesoftware.com\/contact\/\">Contact us<\/a>. We\u2019re here to help.<\/p>\n<p>[related-content]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintenance benchmarks help you evaluate your team\u2019s performance. They can help you answer the big questions, like \u201cHow effective is my organization\u2019s maintenance strategy?\u201d Using benchmarks, you can identify best practices that drive the metrics. How Do I Start Setting Maintenance Benchmarks? Firstly, you start by measuring your team\u2019s metrics. Use your CMMS data to measure your team\u2019s current key performance indicators (KPIs) and create a baseline. KPIs evaluate your success in the areas you care about, giving you a new level of insight on what\u2019s going on in your department. If you\u2019re not sure where to start, six maintenance KPIs that most MPulse customers find handy include\u2026 Planned Maintenance Percentage: The percentage of the total hours spent on PM maintenance activities over a specific period Preventative Maintenance Compliance (PMC): The percentage of scheduled PM tasks that get done in a specific time interval Mean Time to Repair (MTTR): The average time to evaluate and repair failed equipment Mean Time Between Failures (MTBF): The predicted time between failures of an asset during normal operation Overall Equipment Effectiveness (OEE): The percentage of manufacturing time that is truly productive Maintenance Backlog: The percentage of uncompleted tasks Make sure you dig deeper than the numbers\u2014because processes, workflows, and other factors can affect these KPIs. As a result, you should understand how those numbers are calculated to make sure you\u2019re making a fair comparison. Where Do I Find My Industry\u2019s Benchmarks? Secondly, you evaluate your company\u2019s performance by comparing your metrics and processes with those of other organizations. Start by researching your industry\u2019s benchmarks to see how you\u2019re performing and where you should look for improvements. You can find benchmarks from industry associations, maintenance journals, benchmark databases, and other sources. Additionally, use your professional network to find common benchmarks that your industry uses. Then, based on your team\u2019s performance and the industry standards, use your benchmarks to determine realistic KPI goals for your organization. Also, create a reasonable timeline with goal-based milestones and efficiency goals. Over time, MPulse helps you pinpoint trends and determine what areas need more attention. You also can create benchmarks to measure current performance against historic performance or goals. Whatever you decide to measure, CMMS software gives you the tools you need to determine if your maintenance team is doing the right things to support or improve productivity\u2014and if they\u2019re doing those things correctly. This way you will be able to measure maintenance effectiveness. Need more information on creating maintenance benchmarks? Contact us. We\u2019re here to help. [related-content]<\/p>\n","protected":false},"author":6,"featured_media":5583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12,13],"tags":[],"class_list":["post-5605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cmms","category-maintenance-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why You Should Set Maintenance Benchmarks | MPulse Software<\/title>\n<meta name=\"description\" content=\"Evaluate your team&#039;s performance with maintenance benchmarks. Find out how to measure key performance indicators and identify best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Set Maintenance Benchmarks\" \/>\n<meta property=\"og:description\" content=\"Evaluate your team&#039;s performance with maintenance benchmarks. Find out how to measure key performance indicators and identify best practices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/\" \/>\n<meta property=\"og:site_name\" content=\"MPulse Software\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-30T01:39:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T06:16:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2021\/09\/MPulse-Software-Inc-Blog-Why-You-Should-Set-Maintenance-Benchmarks.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1488\" \/>\n\t<meta property=\"og:image:height\" content=\"992\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michelle Nicolson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michelle Nicolson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/\"},\"author\":{\"name\":\"Michelle Nicolson\",\"@id\":\"https:\/\/mpulsesoftware.com\/#\/schema\/person\/bd92353973a29542ef16cd8c623465cd\"},\"headline\":\"Why You Should Set Maintenance Benchmarks\",\"datePublished\":\"2021-09-30T01:39:24+00:00\",\"dateModified\":\"2025-07-30T06:16:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/\"},\"wordCount\":440,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mpulsesoftware.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2021\/09\/MPulse-Software-Inc-Blog-Why-You-Should-Set-Maintenance-Benchmarks.jpeg\",\"articleSection\":[\"CMMS\",\"Maintenance Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/\",\"url\":\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/\",\"name\":\"Why You Should Set Maintenance Benchmarks | MPulse Software\",\"isPartOf\":{\"@id\":\"https:\/\/mpulsesoftware.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2021\/09\/MPulse-Software-Inc-Blog-Why-You-Should-Set-Maintenance-Benchmarks.jpeg\",\"datePublished\":\"2021-09-30T01:39:24+00:00\",\"dateModified\":\"2025-07-30T06:16:46+00:00\",\"description\":\"Evaluate your team's performance with maintenance benchmarks. Find out how to measure key performance indicators and identify best practices.\",\"breadcrumb\":{\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#primaryimage\",\"url\":\"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2021\/09\/MPulse-Software-Inc-Blog-Why-You-Should-Set-Maintenance-Benchmarks.jpeg\",\"contentUrl\":\"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2021\/09\/MPulse-Software-Inc-Blog-Why-You-Should-Set-Maintenance-Benchmarks.jpeg\",\"width\":1488,\"height\":992,\"caption\":\"MPulse Software, Inc - Blog - Why You Should Set Maintenance Benchmarks\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mpulsesoftware.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CMMS\",\"item\":\"https:\/\/mpulsesoftware.com\/blog\/category\/cmms\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why You Should Set Maintenance Benchmarks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mpulsesoftware.com\/#website\",\"url\":\"https:\/\/mpulsesoftware.com\/\",\"name\":\"MPulse Software\",\"description\":\"CMMS Software\",\"publisher\":{\"@id\":\"https:\/\/mpulsesoftware.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mpulsesoftware.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mpulsesoftware.com\/#organization\",\"name\":\"MPulse Software\",\"url\":\"https:\/\/mpulsesoftware.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mpulsesoftware.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2024\/06\/image-5.png\",\"contentUrl\":\"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2024\/06\/image-5.png\",\"width\":315,\"height\":105,\"caption\":\"MPulse Software\"},\"image\":{\"@id\":\"https:\/\/mpulsesoftware.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mpulsesoftware.com\/#\/schema\/person\/bd92353973a29542ef16cd8c623465cd\",\"name\":\"Michelle Nicolson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d7eb32c3d99be5e0ef8f1f8ec2f47b343d5da4b73a9f77565490e135fc9939d8?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d7eb32c3d99be5e0ef8f1f8ec2f47b343d5da4b73a9f77565490e135fc9939d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d7eb32c3d99be5e0ef8f1f8ec2f47b343d5da4b73a9f77565490e135fc9939d8?s=96&d=mm&r=g\",\"caption\":\"Michelle Nicolson\"},\"url\":\"https:\/\/mpulsesoftware.com\/blog\/author\/michelleblackcatcommunications-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why You Should Set Maintenance Benchmarks | MPulse Software","description":"Evaluate your team's performance with maintenance benchmarks. Find out how to measure key performance indicators and identify best practices.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/","og_locale":"en_US","og_type":"article","og_title":"Why You Should Set Maintenance Benchmarks","og_description":"Evaluate your team's performance with maintenance benchmarks. Find out how to measure key performance indicators and identify best practices.","og_url":"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/","og_site_name":"MPulse Software","article_published_time":"2021-09-30T01:39:24+00:00","article_modified_time":"2025-07-30T06:16:46+00:00","og_image":[{"width":1488,"height":992,"url":"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2021\/09\/MPulse-Software-Inc-Blog-Why-You-Should-Set-Maintenance-Benchmarks.jpeg","type":"image\/jpeg"}],"author":"Michelle Nicolson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michelle Nicolson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#article","isPartOf":{"@id":"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/"},"author":{"name":"Michelle Nicolson","@id":"https:\/\/mpulsesoftware.com\/#\/schema\/person\/bd92353973a29542ef16cd8c623465cd"},"headline":"Why You Should Set Maintenance Benchmarks","datePublished":"2021-09-30T01:39:24+00:00","dateModified":"2025-07-30T06:16:46+00:00","mainEntityOfPage":{"@id":"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/"},"wordCount":440,"commentCount":0,"publisher":{"@id":"https:\/\/mpulsesoftware.com\/#organization"},"image":{"@id":"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#primaryimage"},"thumbnailUrl":"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2021\/09\/MPulse-Software-Inc-Blog-Why-You-Should-Set-Maintenance-Benchmarks.jpeg","articleSection":["CMMS","Maintenance Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/","url":"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/","name":"Why You Should Set Maintenance Benchmarks | MPulse Software","isPartOf":{"@id":"https:\/\/mpulsesoftware.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#primaryimage"},"image":{"@id":"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#primaryimage"},"thumbnailUrl":"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2021\/09\/MPulse-Software-Inc-Blog-Why-You-Should-Set-Maintenance-Benchmarks.jpeg","datePublished":"2021-09-30T01:39:24+00:00","dateModified":"2025-07-30T06:16:46+00:00","description":"Evaluate your team's performance with maintenance benchmarks. Find out how to measure key performance indicators and identify best practices.","breadcrumb":{"@id":"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#primaryimage","url":"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2021\/09\/MPulse-Software-Inc-Blog-Why-You-Should-Set-Maintenance-Benchmarks.jpeg","contentUrl":"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2021\/09\/MPulse-Software-Inc-Blog-Why-You-Should-Set-Maintenance-Benchmarks.jpeg","width":1488,"height":992,"caption":"MPulse Software, Inc - Blog - Why You Should Set Maintenance Benchmarks"},{"@type":"BreadcrumbList","@id":"https:\/\/mpulsesoftware.com\/blog\/cmms\/set-maintenance-benchmarks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mpulsesoftware.com\/"},{"@type":"ListItem","position":2,"name":"CMMS","item":"https:\/\/mpulsesoftware.com\/blog\/category\/cmms\/"},{"@type":"ListItem","position":3,"name":"Why You Should Set Maintenance Benchmarks"}]},{"@type":"WebSite","@id":"https:\/\/mpulsesoftware.com\/#website","url":"https:\/\/mpulsesoftware.com\/","name":"MPulse Software","description":"CMMS Software","publisher":{"@id":"https:\/\/mpulsesoftware.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mpulsesoftware.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mpulsesoftware.com\/#organization","name":"MPulse Software","url":"https:\/\/mpulsesoftware.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mpulsesoftware.com\/#\/schema\/logo\/image\/","url":"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2024\/06\/image-5.png","contentUrl":"https:\/\/mpulsesoftware.com\/wp-content\/uploads\/2024\/06\/image-5.png","width":315,"height":105,"caption":"MPulse Software"},"image":{"@id":"https:\/\/mpulsesoftware.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mpulsesoftware.com\/#\/schema\/person\/bd92353973a29542ef16cd8c623465cd","name":"Michelle Nicolson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d7eb32c3d99be5e0ef8f1f8ec2f47b343d5da4b73a9f77565490e135fc9939d8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d7eb32c3d99be5e0ef8f1f8ec2f47b343d5da4b73a9f77565490e135fc9939d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d7eb32c3d99be5e0ef8f1f8ec2f47b343d5da4b73a9f77565490e135fc9939d8?s=96&d=mm&r=g","caption":"Michelle Nicolson"},"url":"https:\/\/mpulsesoftware.com\/blog\/author\/michelleblackcatcommunications-com\/"}]}},"_links":{"self":[{"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/posts\/5605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/comments?post=5605"}],"version-history":[{"count":0,"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/posts\/5605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/media\/5583"}],"wp:attachment":[{"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/media?parent=5605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/categories?post=5605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mpulsesoftware.com\/wp-json\/wp\/v2\/tags?post=5605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}